发布时间： 2022/2/13 11:43:51

<p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 近年来，随着移动互联网的迅猛发展与智能手机的普及，移动<span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">（移动应用程序）的下载量出现了井喷式的增长。据艾瑞咨询统计数据显示，</span><span style="font-family: \'Times New Roman\';">2011</span><span style="font-family: 宋体;">年第二季度中国移动互联网市场规模达</span><span style="font-family: \'Times New Roman\';">77.9</span><span style="font-family: 宋体;">亿元，手机电子商务和手机广告凸显快速增长的势头。</span></span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 据<span style="font-family: \'Times New Roman\';">iPhone</span><span style="font-family: 宋体;">分析公司</span><span style="font-family: \'Times New Roman\';">Mobclix</span><span style="font-family: 宋体;">的报告显示，全球每小时移动应用下载量高达</span><span style="font-family: \'Times New Roman\';">50</span><span style="font-family: 宋体;">多万次，智能手机用户平均每人下载</span><span style="font-family: \'Times New Roman\';">22</span><span style="font-family: 宋体;">个应用程序。种种迹象表明，移动应用程序不仅融入到了人们的日常生活，而且在改变着企业的商业模式和营销手段。移动</span><span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">营销时代的来临，帮助商家实现了与消费者之间的精准互动，也为营销者们寻求商机、开拓市场提供了新思路。</span></span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 移动<span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">营销的火爆及前景，地产商自然不会落下。总结来说，移动</span><span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">营销有三种模式：一是开发自身品牌</span><span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">，传递品牌内涵，二是植入移动</span><span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">，借力提升品牌影响力；三则是线上线下结合，增强品牌体验。</span></span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 麦秸蓄客通，就是地产商移动<span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">营销的强力法宝。它可以极速生成</span><span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">，实现营销的快速布局，帮助楼盘提前蓄客，同时</span><span style="font-family: \'Times New Roman\';">3D</span><span style="font-family: 宋体;">展示功能也令楼盘传播更如虎添翼。可以说，蓄客通是目前地产界最流行的移动</span><span style="font-family: \'Times New Roman\';">APP</span><span style="font-family