发布时间： 2022/2/26 10:02:36

<p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp; &nbsp; &nbsp; 在地产圈内，不少业内人士口口相传着一句话：&ldquo;商业地产学万达，住宅地产学万科&rdquo;。姑且不论这话是否夸张，事实上&ldquo;双万&rdquo;的创新确实要领先他人，他们经常作为&ldquo;标杆&rdquo;为其他房企学习。</span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 而此前，</span><span style="font-family: 宋体;">万科、万达为何不约而同提出&ldquo;全民营销&rdquo;这个主题？</span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 在淡市下，市场会激发开发商动用各种各样非常规手段进行促销。据了解，早在<span style="font-family: \'Times New Roman\';">2008</span><span style="font-family: 宋体;">年时，&ldquo;全民营销&rdquo;手法就曾一度兴起，之后因为楼市兴旺而又销声匿迹。</span></span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 所谓&ldquo;全民营销&rdquo;，是指发动所有群众，利用业余时间参与到全民营销楼盘之中。如龙湾万达：&ldquo;凡转介成交均可获<span style="font-family: \'Times New Roman\';">15000</span><span style="font-family: 宋体;">元</span><span style="font-family: \'Times New Roman\';">/</span><span style="font-family: 宋体;">套现金奖励&rdquo;，即是最典型的全民营销。</span></span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 据了解，万达的全民营销利用的是麦秸软件的&ldquo;同享会&rdquo;，借助微信的传播效应，达到全民营销的效果。</span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: 宋体;">&nbsp; &nbsp; &nbsp; 业内人士也预计，目前&ldquo;全民营销&rdquo;日渐风靡，渐成一种逆市下的趋势。会有越来越多的开发商动用各种非常规营销手段对其项目进行促销。</span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: small;">&nbsp; &nbsp; &nbsp; 关键词：万达全民营销</span><span style="mso-spacerun: \'yes\'; font-family: 宋体; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"></span></p>