发布时间： 2022/3/6 11:44:06

<p class="MsoNormal" style="margin-right: 0.0000pt; margin-left: 0.0000pt; mso-para-margin-right: 0.0000gd; mso-para-margin-left: 0.0000gd; text-indent: 31.5000pt; mso-char-indent-count: 3.0000; text-autospace: ideograph-numeric; mso-pagination: none; text-align: justify; text-justify: inter-ideograph;"><span style="font-size: small;"><span style="font-family: 宋体; text-indent: 31.5pt;">移动营销（</span><span style="font-size: 10.5pt; text-indent: 31.5pt; font-family: \'Times New Roman\';">mobilemarketing</span><span style="font-family: 宋体; font-size: 10.5pt; text-indent: 31.5pt;">）指面向移动终端（手机或平板电脑）用户，在移动终端上直接向分众目标受众定向和精确地传递个性化即时信息，通过与消费者的信息互动达到市场营销目标的行为。</span></span></p><p class="MsoNormal" style="margin-right: 0.0000pt; margin-left: 0.0000pt; mso-para-margin-right: 0.0000gd; mso-para-margin-left: 0.0000gd; text-indent: 31.5000pt; mso-char-indent-count: 3.0000; text-autospace: ideograph-numeric; mso-pagination: none; text-align: justify; text-justify: inter-ideograph;"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal" style="margin-right: 0.0000pt; margin-left: 0.0000pt; mso-para-margin-right: 0.0000gd; mso-para-margin-left: 0.0000gd; text-indent: 31.5000pt; mso-char-indent-count: 3.0000; text-autospace: ideograph-numeric; mso-pagination: none; text-align: justify; text-justify: inter-ideograph;"><span style="font-size: small;"><span style="font-family: 宋体;">近年来，随着移动互联网的迅猛发展，手机&ldquo;埋头族&rdquo;随处可见，大数据技术的应用让移动营销如虎添翼，越来越多的企业开始关注移动智能终端的<span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">广告投放。就连开发商也纷纷进驻了移动营销大军。</span></span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal" style="margin-right: 0.0000pt; margin-left: 0.0000pt; mso-para-margin-right: 0.0000gd; mso-para-margin-left: 0.0000gd; text-indent: 31.5000pt; mso-char-indent-count: 3.0000; text-autospace: ideograph-numeric; mso-pagination: none; text-align: justify; text-justify: inter-ideograph;"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal" style="margin-right: 0.0000pt; margin-left: 0.0000pt; mso-para-margin-right: 0.0000gd; mso-para-margin-left: 0.0000gd; text-indent: 31.5000pt; mso-char-indent-count: 3.0000; text-autospace: ideograph-numeric; mso-pagination: none; text-align: justify; text-justify: inter-ideograph;"><span style="font-family: 宋体; font-size: small;">&nbsp;</span></p><p class="MsoNormal" style="margin-right: 0.0000pt; margin-left: 0.0000pt; mso-para-margin-right: 0.0000gd; mso-para-margin-left: 0.0000gd; text-indent: 31.5000pt; mso-char-indent-count: 3.0000; text-autospace: ideograph-numeric; mso-pagination: none; text-align: justify; text-justify: inter-ideograph;"><span style="font-size: small;"><span style="font-family: 宋体;">开发商在实行移动营销时，需借助<span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">来进行。在地产营销</span><span style="font-family: \'Times New Roman\';">APP</span><span style="font-family: 宋体;">中，其中翘楚为麦秸软件开发的蓄客通。蓄客通的移动营销有别于传统的移动销售方式，这种独特的移动销售方式有诸多的好处，譬如可以在不同的时间开往不同的地点进行销售，这个行业在中国大陆具有很大的潜力。</span></span><span style="font-family: 宋体;"></span></span></p><p class="MsoNormal" style="margin-right: 0.0000pt; margin-left: 0.0000pt; mso-para-margin-right: 0.0000gd; mso-para-margin-left: 0.0000gd; text-indent: 31.5000pt; mso-char-indent-count: 3.0000; te