APP营销为何是房地产的下轮争夺重点
发布时间: 2022/3/10 13:51:09
<p class="MsoNormal" style="text-indent: 31.5pt; mso-char-indent-count: 3.0;"><span style="font-size: small;"><span style="text-indent: 31.5pt; font-family: 宋体;">苹果、安卓、微软等先后推出自己的智能手机操作系统,引发起一轮又一轮的智能手机热潮,“手机控”人群不断扩大,微博给房地产营销带来的改变我们早已有目共睹。但随着各种功能的手机</span><span style="text-indent: 31.5pt;" lang="EN-US">APP</span><span style="text-indent: 31.5pt; font-family: 宋体;">推出市场,或许让房地产行业的营销又迎来新一轮变革。</span><span style="text-indent: 31.5pt;" lang="EN-US"> </span><span style="text-indent: 31.5pt; font-family: 宋体;">手机或将成房地产的主要营销媒体</span></span></p><p class="MsoNormal" style="text-indent: 31.5pt; mso-char-indent-count: 3.0;"><span style="font-size: small;" lang="EN-US"> </span></p><p class="MsoNormal" style="text-indent: 31.5pt; mso-char-indent-count: 3.0;"><span style="font-size: small;"><span style="font-family: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">资深地产人总结,目前房地产营销可以利用</span><span lang="EN-US">20</span><span style="font-family: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">余种媒体及销售工具。包括:报纸、广播、电视、夹报、海报、说明书、车厢广告、路牌广告、罗马旗、小赠品、杂志、网络、</span><span lang="EN-US">SP</span><span style="font-family: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">活动、展示会、样品房、模型、灯箱等等。新推出的楼盘,一般都是几种营销方式同时使用,多管齐下。这是东莞乃至全国极大多数城市的楼盘营销方法。但随着国内移动网络的环境和技术越来越好,手机或许会成为未来房地产的主要营销媒体。</span></span></p><p class="MsoNormal" style="text-indent: 31.5pt; mso-char-indent-count: 3.0;"><span style="font-size: small;" lang="EN-US"> </span></p><p class="MsoNormal" style="text-indent: 31.5pt; mso-char-indent-count: 3.0;"><span style="font-size: small;"><span style="font-family: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">手机</span><span lang="EN-US">APP</span><span style="font-family: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">让买房卖房走入新时代</span><span lang="EN-US"> </span></span></p><p class="MsoNormal" style="text-indent: 31.5pt; mso-char-indent-count: 3.0;"><span style="font-size: small;" lang="EN-US"> </span></p><p class="MsoNormal" style="text-indent: 31.5pt; mso-char-indent-count: 3.0;"><span style="font-size: small;"><span lang="EN-US"> </span><span style="font-family: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">对于消费者来说,传统看房费时费力,往往还事与愿违。在网上看好的房源,实地考察后又觉得不满意,想要了解附近其他的房源信息,要么去中介,要么回家查电脑,这对于上班一
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